A startup elevating its brand position

Free Your Mane, a Los Angeles-based beauty product line, was developed to deliver intensive hydration tailored to diverse hair types. Subsequently, they expanded to an additional body product line named Free Your Body. Over the course of several years, I had the privilege of contributing to the establishment and enhancement of the brand’s presence within the competitive beauty market landscape.

Throughout this journey, I oversaw all aspects of design, spanning various media channels from initial briefing to final production. This encompassed the creation of product labels, packaging designs, brochures, logo redesign, posters, stickers, trade show booth designs, banners, product displays, social media posts, advertisements, stationary, website updates, as well as photo retouching and color correction to ensure visual coherence and appeal across all platforms.