{"id":549,"date":"2024-04-15T20:03:19","date_gmt":"2024-04-15T20:03:19","guid":{"rendered":"https:\/\/www.sarahriedmann.com\/?page_id=549"},"modified":"2024-05-04T02:04:07","modified_gmt":"2024-05-04T02:04:07","slug":"a-small-business-looking-to-rebrand","status":"publish","type":"page","link":"https:\/\/www.sarahriedmann.com\/index.php\/a-small-business-looking-to-rebrand\/","title":{"rendered":"A small business looking to rebrand"},"content":{"rendered":"\n<p>Valery Sweeny DDS, a well-established dental clinic based in Los Angeles, CA, recognized the importance of embracing a generational shift and upgrading their facilities significantly. Seeking to modernize their brand identity, they sought a new logo that would reflect their development. Addressing the urgent need to update their old signage and outdated stationary, I presented three distinct conceptual approaches, each aimed at capturing the essence of their vision.<\/p>\n\n\n\n<p>Drawing upon keywords such as \u201cprecise, skillful, educated,\u201d \u201chip with tradition,\u201d and \u201cclassic, elegant, high quality,\u201d I curated mood boards featuring diverse color palettes, font selections, and logo designs. Through collaborative dialogue and careful consideration, my client swiftly identified a preferred approach that resonated with her vision. Together, we refined and finalized the chosen concept, achieving a transformative new look that aligned seamlessly with Valery Sweeny DDS\u2019s evolving identity and aspirations.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t\t\t\t<div\n\t\t\t\t\t\tclass=\"wp-block-uagb-image-gallery uagb-block-d58fe46e     \"\n\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery spectra-image-gallery__layout--masonry spectra-image-gallery__layout--masonry-col-1 spectra-image-gallery__layout--masonry-col-tab-3 spectra-image-gallery__layout--masonry-col-mob-1\">\n\t\t\t\t\t\t\t\t\t\t\t<div class='spectra-image-gallery__media-wrapper--isotope'>\n\t\t\t\t\t\t\t<div class='spectra-image-gallery__media-wrapper' data-spectra-gallery-image-id='551'>\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--masonry\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" 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facilities significantly. Seeking to modernize their brand identity, they sought a new logo that would reflect their development. Addressing the urgent need to update their old signage and outdated stationary, I presented [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","_uag_custom_page_level_css":"","footnotes":""},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Sarah Riedmann","author_link":"https:\/\/www.sarahriedmann.com\/index.php\/author\/sarahlerina\/"},"uagb_comment_info":0,"uagb_excerpt":"Valery Sweeny DDS, a well-established dental clinic based in Los Angeles, CA, recognized the importance of embracing a generational shift and upgrading their facilities significantly. Seeking to modernize their brand identity, they sought a new logo that would reflect their development. Addressing the urgent need to update their old signage and outdated stationary, I presented&hellip;","_links":{"self":[{"href":"https:\/\/www.sarahriedmann.com\/index.php\/wp-json\/wp\/v2\/pages\/549"}],"collection":[{"href":"https:\/\/www.sarahriedmann.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sarahriedmann.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sarahriedmann.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sarahriedmann.com\/index.php\/wp-json\/wp\/v2\/comments?post=549"}],"version-history":[{"count":13,"href":"https:\/\/www.sarahriedmann.com\/index.php\/wp-json\/wp\/v2\/pages\/549\/revisions"}],"predecessor-version":[{"id":732,"href":"https:\/\/www.sarahriedmann.com\/index.php\/wp-json\/wp\/v2\/pages\/549\/revisions\/732"}],"wp:attachment":[{"href":"https:\/\/www.sarahriedmann.com\/index.php\/wp-json\/wp\/v2\/media?parent=549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}